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| Ideas and concepts are developed and shown to the client. If it is for website development - at least three designs are shown for the client to decide on the “look and feel” of the site. If the client has internet access, the concepts will be online (privately) to view. If it is a project for print - ink jet samples will be shown to the client for evaluation. At this point the client can choose one direction for the designer to concentrate on, or decide that the presented materials are not quite hitting the mark. In the latter case, the designer goes back to the drawing board to formulate more ideas, or look at a new way of presenting an existing idea. Once the client is satisfied with an idea and presentation direction, the designer begins to lay out all materials into the appropriate format, communicating with the client about changes and deadlines. |
